Local SEO without the jargon: a checklist for owners

Start with your Google Business Profile: name, address, phone, and hours should match your website exactly. Mismatches confuse both humans and crawlers.

Next, make service areas explicit in plain language on a dedicated page — suburbs beat vague “greater metro” phrases when someone compares two quotes.

Finally, collect a handful of genuine reviews on a steady cadence; bursts of fake-looking spikes tend to correlate with weaker local pack performance over time.